At the Masters, a Pimento Cheese Sandwich Is Only $1.50

Experts say $1.50 pimento cheese sandwiches are not just about hospitality. Instead, they are a low-cost way to cultivate one of the biggest brands in American sports.,Experts say $1.50 pimento cheese sandwiches are not just about hospitality. Instead, they are a low-cost way to cultivate one of the biggest brands in American sports.

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